Rabbit hole distillery
BRAND IDENTITY •
CREATIVE DIRECTION •
POINT OF SALE •
SOCIAL MEDIA •
NATIONAL CAMPAIGN •
EVENT ACTIVATION •
BRAND IDENTITY • CREATIVE DIRECTION • POINT OF SALE • SOCIAL MEDIA • NATIONAL CAMPAIGN • EVENT ACTIVATION •
FOLLOWING ALICE
Rabbit Hole offers four primary product variations, each with its own unique narrative. While Rabbit Hole required an overarching brand identity, the challenge was to develop distinct tones of voice for the four main products when showcased in advertisements.
Work done at An Agency.
DOUBLE TAKE AT POINT OF PURCHASE
With the storyline for the four product variations in place, the brand sought a revamp in its point-of-sale aesthetics.
Share something original for the holiday
Inventing a holiday campaign aimed at urging people to bring their true selves to the festive season.
From storyboard to launch.
I conceived the concept, created storyboards, and provided direction. Teaming up with the director Max Moore, we seamlessly translated the vision into a compelling spot on connected TV and social platforms.
Sundance Film Festival
As a partner of the Sundance Film Festival, Rabbit Hole aimed to make a meaningful presence that acknowledged and appreciated everyone in the film industry. This campaign served as a thank-you to individuals ranging from directors to boom stand professionals. The video was showcased on social media and featured in front of select premieres during the festival.
