BIG ROCK BAR & BREW
CREATIVE DIRECTION •
BRAND IDENTITY •
OUTDOOR •
COPYWRITING •
BRAND STRATEGY •
CREATIVE DIRECTION • BRAND IDENTITY • OUTDOOR • COPYWRITING • BRAND STRATEGY •
GREAT FLOOD HAS DRIED UP.
After a change in ownership, The Great Flood embraced the moment for a full rebrand. The new team wanted to pay homage to something local and meaningful, right in their own backyard on the Douglas Loop. Inspired by the carefree energy of summer and the tradition of leaping into the water, I built the brand identity around the spirit of Big Rock Park.
Work done in collaboration with Chris Herdelin
