Louisville Orchestra
CREATIVE DIRECTION •
POINT OF SALE •
SOCIAL MEDIA •
COPYWRITING •
OUTDOOR •
CREATIVE DIRECTION • POINT OF SALE • SOCIAL MEDIA • COPYWRITING • OUTDOOR •
Music That Moves EVERYONE.
The Louisville Orchestra had a strong brand identity, but no clear way to speak to a younger, modern audience. I built the bridge. I wrote bold headlines, sharpened their voice, and cranked their art direction to eleven for the 25/26 season. Because classical doesn’t have to mean conventional.
Work done at An Agency.
The Orchestra That Reinvents the Orchestra.
The Louisville Orchestra isn’t content with tradition. They innovate, they experiment, they win Grammys. They write original music and create experiences no other orchestra is bold enough to attempt. My job was to give them the words to match the work—lines that celebrate their achievements and reward year-after-year subscribers.
