furst breckinridge banks
CREATIVE DIRECTION •
SOCIAL MEDIA •
BRAND IDENTITY •
COPYWRITING •
OUTDOOR •
CREATIVE DIRECTION • SOCIAL MEDIA • BRAND IDENTITY • COPYWRITING • OUTDOOR •
7 banks - 1 unifying tagline
Crafting a shared brand identity for these seven community-centric banks, didn't simply boost each one's individual presence – I wove a common thread that made them easily recognizable together, amplifying their influence in the marketplace.
Work done at An Agency.
Real life moments
The visuals featured authentic families in genuine situations, predominantly captured through candid photography. The headline structure provided me with the flexibility to explore various topics while maintaining a down-to-earth approach.
