Zappos! unboxed
CREATIVE DIRECTION •
DIGITAL ADS •
SOCIAL MEDIA •
BRAND IDENTITY •
IN STORE ACTIVATIONS •
CREATIVE DIRECTION • DIGITAL ADS • SOCIAL MEDIA • BRAND IDENTITY • IN STORE ACTIVATIONS •
A Digital and Physical Store Presence
You’ll never know what you’ll find at the outlet-driven store of Zappos! Unboxed. Every trip is an adventure of discovery and style. That insight drove everything from the interactive website to the in store graphics and activation floor.
Work done at Mightily.
Revealing the fun of shopping
The best part about Zappos! Unboxed is you never know what you’ll find when you go to the store. With a frequently rotating stock of inventory, I wanted to bring that surprise and delight to the website in a tactile way. Users would slide the bar left and right to reveal a fantastical world.
Stomp your feet
Along all of the branding materials and website I created an interactive floor experience. Kids (and adults) can run across the floor revealing Zappos! Unboxed icons.
